The Science of Market Adoption
Adoption going slow? It’s not your technology, it’s human behavior. Our new Market Abstract™ explains what you can do about it.
In Medtech, Sell Facts, Not Fiction
Blog Post: Managing Director, Ross Meisner, on “Facts not Fiction”
The Gut Guy: Risking real potential?
Blog Post: Associate Director, Michelle Edwards, on “the Gut Guy”
Medtech’s pain point: Does it bother you?
Blog Post: Managing Director, Ross Meisner, on “the bother frontier”
Navigant acquires Dymedex Consulting
The Baby Boom Panacea?
White Paper: Why the aging population may not help your business at all
Reality v. Guesstimates in AF
Blog Post: Dymedex President, Joe Galatowitsch, on how guesstimates make for exciting quotes and tasty news tidbits, but rarely add up
Blog Post: Dymedex Partner, Ross Meisner, on why med-tech fails so often, even though we know so much
Why Companies Get Off Track
Blog Post: Dymedex President, Joe Galatowitsch, on why device companies get off track in understanding their market
Farming Not Hunting
Blog Post: Dymedex Partner, Ross Meisner, on why sowing your product’s oats requires confident perseverance
White Paper: A case for foundational understanding of macro-level disease dynamics
The Big Picture
White Paper: Why understanding a disease landscape requires critically evaluating and synthesizing a large body of clinical literature
Avoiding Hidden Pitfalls
Dymedex Seminar, MDMA 2013 Annual Meeting
Capturing the Early Majority
Market Abstract: Learn this vital fundamental for driving growth
The S-Shaped Adoption Curve
Market Abstract: Learn how to forecast your adoption dynamics
Three High Risk Assumptions
White Paper: Common market errors that will undermine your business
Medical Device and Diagnostic Industry (MD+DI)
Interview with Dymedex President, Joe Galatowitsch
The largest state-based life sciences trade association in the U.S.
Life Science Intelligence
Market intelligence for the medical technology industry
Medical Device Manufacturers Association
National trade association providing educational and advocacy assistance to medical technology companies